Dynamic Remarketing in Google Ads via GTM: Easy Guide
How to set up dynamic remarketing in Google Ads: With product feed, GTM setup and data layer for personalized ads.
Read articlePractical knowledge for e-commerce
Valuable tips that actually grow your shop.
Helpful tips and guides for profitable e-commerce marketing: Google Ads, Merchant Center, tracking and more. From real accounts and real experience.
In focus
Featured article
Latest
New in the guide
Google Ads Account Setup in 2026: A Beginner's Roadmap
Get started with Google Ads: step-by-step guide from account creation to the first campaign - including valuable tips.
Google Ads Beginner? Avoid These 13 Costly Mistakes
Mistakes in Google Ads can be really expensive. In this post, I'll show you the 13 most common ones and how to avoid them.
Google Ads Promotional Offers: Get 500$ for free?
Free Google Ads credit? In this post, you'll learn everything you need to know to make sure you don't miss out on a free budget.
Recommendations in Google Ads: Avoid these Beginner Errors
Caution: Not all recommendations in Google Ads will help you. Some may even be harmful. Find out everything you need to know.
Creating Google Ads Reports in GA4: A Simple Guide
Learn how to easily create and customize Google Ads reports in GA4. Step-by-step instructions for better campaign insights.
Google Ads Solutions: New No-Code Scripts Explained
With solutions, you can perform many bulk actions in Google Ads without any code. Click here and find out everything you need to know.
Keep browsing
More practical articles
11 Hidden Google Ads Features for More Conversions
In this post you will find 11 functions that are little known but can help with setup, optimization and analysis.
How many Ad Groups per Google Ads Campaign in 2026?
Ideal ad-group count per Search campaign in 2026: 3-10 thematic clusters. AI Max context + structuring guide.
Negative Keywords for PMax: How to Use Them Right
Add negative keywords directly to PMax, up to 10,000 per campaign. How to use the feature optimally for Search and Shopping ads.
How many Google Ads per Ad Group in 2026?
How many RSAs per ad group in 2026? 1-2 are enough, large ad groups can use up to 3. AI Max context + A/B test setup step by step.
Analyze PMax Asset Performance: How to Do It in Google Ads
Here you learn where to find PMax asset evaluation, how to use Asset-Group-level Search Terms, and how to pull hard performance data with the Asset Auditor.
Analyze PMax Campaigns: How to Do It (+ Hidden Reports)
Learn all the ways to evaluate your Performance Max campaigns, including Channel Performance Report, Asset-Group-level Search Terms, and demographic audience reporting.
What are Broad Match Keywords in Google Ads? (2026 Guide)
Broad Match in 2026: bridge to AI Max from September 2026 + default combo with Smart Bidding. Mechanics, use cases, and risks explained.
What is a Catch-All Campaign in Google Ads? (+ Strategies)
Catch-All campaigns in Google Ads explained: strategies, pros and cons, Channel Distribution check, Negative Keywords hygiene, and cross-link to Feed-Only PMax.
Dynamic Remarketing Campaigns in Google Ads: Setup Guide
Set up Dynamic Remarketing in Google Ads correctly: campaign types, audience setup, frequency cap, and troubleshooting for e-commerce.
Reality Check
You want more results with Google Ads?
Get the Google Ads Reality Check: a short video where I go through your campaigns and show you where budget is slipping away and which 3 to 5 levers to pull next.
Get your Google Ads Reality Check