Hi, I'm Thimo.
Google Ads partner for online shops. For 8 years I've made sure ad clicks turn into shop profit.
- 8 years of Google Ads, focused on online shops
- Direct contact, no junior manager in between
- Profit in view, not just the dashboard number
My approach
Google Ads with a system, and an eye on the bigger picture
Most shops I start with already have campaigns running. It's rarely the budget that's missing. It's the system behind it. Money goes out, but no one quite knows whether profit comes back.
I don't start with the campaign, I start with your goals and clean data. From there we climb my profit ladder one rung at a time: first serve the demand that already exists, then deliberately create new demand.
I use AI deliberately, so I have more time for the decisions that really count. That makes me more than someone who manages your ads: a partner who grows your business.
Verified and certified
Certified by Google, Channable partner, independently reviewed and active in one of the best PPC communities.
My path
From the first click to Clicks in Mind
It all started at TU Munich, with a working-student job where I ran Google Ads for the first time. It stuck with me ever since, and after my studies it turned into self-employment, with an ever clearer focus on online shops.
Writing came out of my own projects. At some point I thought: if I'm going to blog, it should be about what I actually know. That's how Clicks in Mind came about, today my solo project.
Why solo, why online shops? Because I admire the courage of people who build their own shop. They juggle a thousand things at once and often run ads on the side, following Google's recommendations and the same old tips from the web, without ever seeing what their money really brings in. That's exactly where I want to be the partner who understands your business and builds you a growth channel you can rely on.
From the guides
My latest articles
Dynamic Remarketing in Google Ads via GTM: Easy Guide
How to set up dynamic remarketing in Google Ads: With product feed, GTM setup and data layer for personalized ads.
Post lesenGoogle Ads Account Setup in 2026: A Beginner's Roadmap
Get started with Google Ads: step-by-step guide from account creation to the first campaign - including valuable tips.
AccountGoogle Ads Beginner? Avoid These 13 Costly Mistakes
Mistakes in Google Ads can be really expensive. In this post, I'll show you the 13 most common ones and how to avoid them.
What my clients say
„A very reliable collaboration: structured, long-term in its thinking, and focused on solutions. Thank you!"
„Thimo Hofner is a true Google Ads expert. With his deep knowledge and experience, he makes sure we can run our projects as well as possible. Keep it up!"
„A genuinely recommendable expert in online marketing. His approach stands out for its transparency, focus on solutions and openness. That's why we've enjoyed working with Thimo for years, and I can recommend him without reservation."
Trusted by ambitious online shops and businesses
Follow me
Stay in the loop
I regularly share hands-on knowledge about Google Ads for online shops. Follow me wherever you like best.
The person behind it
Beyond Google Ads
A little about me that has nothing to do with ad accounts.
Contact
Let's talk.
Drop me a short note about what's on your mind. I'll reply within one business day.
Thanks, your message is on its way.
I'll get back to you within one business day.