Google Ads Expert for Online Shops

Google Ads expert for online shops who optimizes for your profit.

I'm Thimo, and I've spent eight years specializing in Google Ads for online shops. I steer feed, Shopping and Performance Max toward what's actually left at the end of your month.

A specialist in Google Ads, exclusively for online shops
Direct contact with me, I become part of your team
Cancel monthly, a clear flat fee based on account size

Request your free Reality Check Direct contact

Thimo Hofner, Google Ads expert for online shops

Certified

Sound familiar?

More budget, but profit isn't keeping up?

Great ROAS, thin margin

Your dashboard shows strong numbers, but less is left at the end of the month than the reports promise. Usually the tracking only knows revenue and leaves your margin out of the picture.

A generalist, not a specialist

Your ads run on the side with someone who does a bit of everything: SEO, social, Google Ads. But for online shops it's the details that make the difference, like feed, Shopping and profit tracking. The kind of thing only someone who lives in it really knows.

Google decides, you pay

PMax over everything, auto-recommendations applied blindly, brand searches paid for twice. The automation optimizes hard for Google's goals while your profit falls by the wayside.

My mission

Google optimizes for Google. I optimize for your shop.

My mission is to turn complexity into clarity. You get decisions you can actually follow instead of opaque automation, and a partner who understands your business rather than just running campaigns.

What my clients say

Trusted by ambitious online shops and businesses

Who I am

Hi, I'm Thimo.

I've been a Google Ads manager for online shops for over eight years and have managed more than €5M in ad budget. In that time I've generated over €30M in additional revenue for my clients, always with an eye on what's left as profit at the end. Within Google Ads I steer tracking, feed and campaigns consistently toward profit. Beyond that I look at the whole shop, because that's often where the biggest growth sits. I take on only a few new clients, so I really know each one.

My specialization

Google Ads Google Shopping Performance Max YouTube Ads Microsoft Ads Demand Gen Remarketing Feed Optimization Feed Management Advanced Tracking Profit Tracking

More about me

Your benefits

What you get from working together

Before we get to campaigns and feeds, one question matters most to me: does this genuinely move your shop forward? That's what I build my work around.

Your profit comes first

Every decision in the account comes down to what's left for you at the end of the month. That's the yardstick I hold myself to.

Your bestsellers in front of the right buyers

Your strongest products show up where people with real buying intent are searching. So your budget goes toward revenue that actually pays off.

Numbers you can rely on

You make decisions on a foundation that holds up. I make sure your data is reliable and shows what a sale really earns you.

A partner who understands your shop

You get someone alongside you who thinks things through with you and keeps the whole shop in mind, from pricing to repeat purchases. When you have a question, you reach me directly.

My method

The Profit Ladder

Instead of blindly following every Google recommendation, I work step by step, in the order that earns your shop the most profit.

Foundation

Without this foundation, no rung runs profitably.

Goal setting: Which target number drives every decision? POAS, MER or monthly contribution margin, depending on your business model.
Tracking that measures honestly: Cleanly set up, ideally server-side. The Google tag and the equivalent tags for your other channels wired up correctly.
Profit values as a steering signal: Margin fed into the conversion data, as far as your setup allows.
Product data: Feed hygiene, because Shopping and Performance Max are only as good as their input.
Remarketing setup: Audiences and consent management set up correctly on the technical side.
Tied into the rest of your marketing: As a principle that runs through every rung.

Serve existing demand profitably

Anyone already searching for your products or offers should find you and buy.

The first step captures the demand that already exists for your range and your offers. As cheaply and fully as possible, turned into completed orders. Brand search, purchase-ready generic search, Shopping and ongoing remarketing cover this in Google Ads. Combined with your other marketing activities, it adds up to one coherent picture. Conceptually: pull marketing.

Serve existing demand in full

Working toward the plateau where all available demand is covered.

Once rung 1 runs cleanly and profitably, the focus shifts to saturation. Higher bids where the data and margins support them. Wider reach through additional search channels like Microsoft Ads. A deliberate split between new and returning customers. When the home market is maxed out, expansion into more countries or languages where possible. All of it in a shared strategy with your other marketing.

Generate new demand yourself

Once everything below is running, you add the part where you create demand yourself.

Here you move from pull to push marketing. Instead of only catching what people actively search for, you put images and video in front of people who don't know your products yet. Full-asset Performance Max, Demand Gen and YouTube deliver this in Google Ads. Tied into brand building, content and social media beyond Google.

Sounds like an approach that fits your shop? In the Reality Check I look at your account and tell you what the next sensible step would be.

Free Reality Check

Working together

What changes when you work with me

Changing junior contacts

One fixed contact for your shop

8 years of experience, direct contact, no handing you off to juniors.

Explaining your setup every quarter

I know your setup inside out

A deliberately small number of clients. You don't start from scratch each time. I know your feed, your margins and your bestsellers in detail.

Standard optimizations, no real thinking

A partner who thinks along

You don't have to come up with every idea yourself. I bring suggestions, ask questions and see what makes sense for your business.

Tunnel vision on the Google account

Your whole business in view

I don't think in campaigns alone. When the biggest growth sits in the shop itself (pricing, conversion rate, repeat purchase), I tell you that too.

Der Unterschied? Du arbeitest direkt mit jemandem, der den Gesamtprozess versteht und immer Deinen Erfolg im Blick hat.

How it works

How working together unfolds

Request the Reality Check

You fill out the form, I take a proper look at your account. Within 3 business days you get a 10-minute video with my honest assessment. Free and without obligation.

Intro call and goals

In a call we go through your account and your business, and define together how we measure success. Which number steers the decisions, and where your limit is.

Strategy

I develop the strategy that fits your shop. Which rungs of the profit ladder come when, what's the priority, and what you can expect from the next quarter.

Campaign setup

I set up tracking, feed and campaign steering cleanly, so everything that follows stands on a solid foundation.

Ongoing optimization

Weekly upkeep, a monthly strategy review, a deeper audit each quarter. You have a partner who stays on it and reports in plain language.

Deliberately selective

Are we a good fit?

I take on only a handful of new online shops each quarter. To make it work for both sides, we take a quick look upfront to see if it fits.

We're a fit if you…

run an established online shop that already generates revenue
want to steer for profit, not just a flattering ROAS
want to grow over quarters and years, not chase a quick spike
are ready to get tracking and feed set up properly

Probably not if you…

expect a quick overnight hack
are looking for the cheapest provider
think tracking and clean data are a waste of time
want a black box where no one explains what happens in the account

FAQ

What you want to know before we talk.

What does the management cost?

That depends too much on your account for a flat number to be honest here. Size, ad budget and workload make the difference. In the Reality Check I look at your account, then I give you a concrete, solid number. So you know exactly what you're paying for.

What makes you an expert specifically for online shops?

I do Google Ads exclusively for online shops, and have for eight years. That means I know what actually counts in ecommerce: feed quality, Shopping and Performance Max, server-side tracking and how the account and the shop work together. These are the questions I work on every day.

Is there a minimum term?

No minimum term, you can cancel monthly. Still, honestly: in my experience profitable scaling takes three to six months before the first clear effects show. Set up tracking cleanly, wait out the learning phases, adjust. If you drop out after four weeks, you only see the start of this work, not the result.

What sets you apart from an agency?

You work directly with me, as your one fixed contact. I deliberately look after only a few online shops, so I know your feed, your margins and your bestsellers in detail. And I steer consistently for the profit that ROAS alone never shows you.

Why a Reality Check first, not an intro call?

A classic intro call is often a sales pitch in disguise: lots of talk, little to see. With the Reality Check I look at your account beforehand and record a video of about ten minutes. You see right away where budget is left on the table and which steps make sense next. And you get a feel for whether working together fits. If not, you still keep an honest assessment. If you'd still rather talk first, that's absolutely fine: message me directly through the form.

Which online shop systems do you work with?

All of them, in principle. Most often it's Shopify, Shopware and Lightspeed. In many cases Channable comes in to support feed management, and something like Stape for server-side tracking. But I'm not tied to any particular system.

Next step

Ready for an honest assessment?

If you already have campaigns running, the Reality Check is the easiest way in. Ten minutes of straight talk about your account, free and with no obligation. If you don't have campaigns yet, or you'd rather just talk, drop me a line.

Request your free Reality Check Prefer to talk to me directly

Get to know each other

Prefer to talk to me first?

Want to talk to me directly before things get specific? Then let's set up a short intro call: 30 minutes at most, where we talk through what's on your mind and see whether it's a fit. No strings attached.