Google Ads Management for Online Shops | Clicks in Mind

My approach

What you get when we work together

01

Campaigns built around your business goals

I set your campaigns up to reflect your actual business goals. That often means taking a different path from what Google recommends. Every recommendation gets checked against whether it really fits your shop.

02

Growth beyond Google Ads, too

I look beyond the account with you. The biggest growth often sits in the shop itself: pricing, conversion rate, product range, repeat purchase. I'll tell you what I see there too.

03

Conversions that land in your bank account

A great-looking dashboard is no use if the shop isn't moving. With profit-based tracking I make sure every euro in the account actually lands in your bank account.

What you probably know

Recognize yourself in any of these?

Automation with no filter

Google Ads changes fast: new AI features, a steady stream of recommendations, the Google rep on the phone. It all wants into the account. If you don't filter what truly fits your shop, you end up optimizing for Google's algorithm instead of your own business.

More budget, less profit

You spend more budget, but the sales don't follow. Sometimes they even drop. Less margin is left per order. In the end you invest more and have less profit than before.

An agency with no substance

The reports look polished, but your shop isn't moving. You pay month after month without the feeling that anyone genuinely cares about growing your business. Changing contacts, and no transparency about what's actually happening in the account.

Working together

What changes when you work with me

Changing junior contacts

One fixed contact for your shop

8 years of experience, direct contact, no handing you off to juniors.

Explaining your setup every quarter

I know your setup inside out

A deliberately small number of clients. You don't start from scratch each time. I know your feed, your margins and your bestsellers in detail.

Standard optimizations, no real thinking

A partner who thinks along

You don't have to come up with every idea yourself. I bring suggestions, ask questions and see what makes sense for your business.

Tunnel vision on the Google account

Your whole business in view

I don't think in campaigns alone. When the biggest growth sits in the shop itself (pricing, conversion rate, repeat purchase), I tell you that too.

The difference? You work directly with someone who understands the whole process and always keeps your success in view.

Who I am

Hi, I'm Thimo.

I've been a Google Ads manager for online shops for over eight years and have managed more than €5M in ad budget. Within Google Ads I steer tracking, feed and campaigns consistently toward profit. Beyond that I look at the whole shop, because that's often where the biggest growth sits. I take on only a few new clients, so I really know each one. There's no magic to my approach: clean setup, reliable data, consistent steering.

Meine Spezialisierung

Google Ads Google Shopping Performance Max YouTube Ads Microsoft Ads Demand Gen Remarketing Feed Optimization Feed Management Advanced Tracking Profit Tracking

More about me

My method

The Profit Ladder

Instead of blindly following every Google recommendation, I work step by step, in the order that earns your shop the most profit.

F

Foundation

Without this foundation, no rung runs profitably.

Goal setting: Which target number drives every decision? POAS, MER or monthly contribution margin, depending on your business model.
Tracking that measures honestly: Cleanly set up, ideally server-side. The Google tag and the equivalent tags for your other channels wired up correctly.
Profit values as a steering signal: Margin fed into the conversion data, as far as your setup allows.
Product data: Feed hygiene, because Shopping and Performance Max are only as good as their input.
Remarketing setup: Audiences and consent management set up correctly on the technical side.
Tied into the rest of your marketing: As a principle that runs through every rung.

01

Serve existing demand profitably

Anyone already searching for your products or offers should find you and buy.

The first step captures the demand that already exists for your range and your offers. As cheaply and fully as possible, turned into completed orders. Brand search, purchase-ready generic search, Shopping and ongoing remarketing cover this in Google Ads. Combined with your other marketing activities, it adds up to one coherent picture. Conceptually: pull marketing.

02

Serve existing demand in full

Working toward the plateau where all available demand is covered.

Once rung 1 runs cleanly and profitably, the focus shifts to saturation. Higher bids where the data and margins support them. Wider reach through additional search channels like Microsoft Ads. A deliberate split between new and returning customers. When the home market is maxed out, expansion into more countries or languages where possible. All of it in a shared strategy with your other marketing.

03

Generate new demand yourself

Once everything below is running, you add the part where you create demand yourself.

Here you move from pull to push marketing. Instead of only catching what people actively search for, you put images and video in front of people who don't know your products yet. Full-asset Performance Max, Demand Gen and YouTube deliver this in Google Ads. Tied into brand building, content and social media beyond Google.

How it works

How working together unfolds

01

Request the Reality Check

You fill out the form, I take a proper look at your account. Within 3 business days you get a 10-minute video with my honest assessment. Free and without obligation.

02

Intro call and goals

In a call we go through your account and your business, and define together how we measure success. Which number steers the decisions, and where your limit is.

03

Strategy

I develop the strategy that fits your shop. Which rungs of the profit ladder come when, what's the priority, and what you can expect from the next quarter.

04

Campaign setup

I set up tracking, feed and campaign steering cleanly, so everything that follows stands on a solid foundation.

05

Ongoing optimization

Weekly upkeep, a monthly strategy review, a deeper audit each quarter. You have a partner who stays on it and reports in plain language.

By your side

Working together, like one team.

Short paths, regular check-ins and quick replies. You always know what's happening in your account, and you have someone by your side who thinks along and understands your business.

You're always in the loop on what's happening in your account, without having to chase it.
Regular calls, fast replies and short, direct lines of communication are simply how I work.
A personal working relationship on equal footing matters to me. Collaboration just works better when the chemistry's right.

What my clients say

Trusted by ambitious online shops and businesses

Deliberately selective

Are we a good fit?

I take on only a handful of new online shops each quarter. To make it work for both sides, we take a quick look upfront to see if it fits.

We're a fit if you…

run an established online shop that already generates revenue
want to steer for profit, not just a flattering ROAS
want to grow over quarters and years, not chase a quick spike
are ready to get tracking and feed set up properly

Probably not if you…

expect a quick overnight hack
are looking for the cheapest provider
think tracking and clean data are a waste of time
want a black box where no one explains what happens in the account

FAQ

What you want to know before we talk.

What does the management cost?

That depends too much on your account for a flat number to be honest here. Size, ad budget and workload make the difference. In the Reality Check I look at your account, then I give you a concrete, solid number. So you know exactly what you're paying for.

Is there a minimum term?

No minimum term, you can cancel monthly. Still, honestly: in my experience profitable scaling takes three to six months before the first clear effects show. Set up tracking cleanly, wait out the learning phases, adjust. If you drop out after four weeks, you only see the start of this work, not the result.

What sets you apart from an agency?

You work directly with me, not with a changing junior manager. I deliberately look after only a few online shops, so I know your feed, your margins and your bestsellers in detail. And I steer for profit, not for ROAS alone. ROAS doesn't tell you what's actually left at the end of the month.

Why a Reality Check first, not a discovery call?

A classic discovery call is often a sales pitch in disguise: lots of talk, little to see. With the Reality Check I look at your account beforehand and record a video of about ten minutes. You see right away where budget is left on the table and which levers make sense next. And you get a feel for whether working together fits. If not, you still keep an honest assessment.

Which online shop systems do you work with?

All of them, in principle. Most often it's Shopify, Shopware and Lightspeed. In many cases Channable comes in to support feed management, and something like Stape for server-side tracking. But I'm not tied to any particular system.

Next step

Ready for an honest assessment?

If you already have campaigns running, the Reality Check is the easiest way in. Ten minutes of straight talk about your account, free and with no obligation. If you don't have campaigns yet, or you'd rather just talk, drop me a line.

Request your free Reality Check Prefer to talk to me directly

Get to know each other

Prefer to talk to me first?

Want to talk to me directly before things get specific? Then let's set up a short intro call: 30 minutes at most, where we talk through what's on your mind and see whether it's a fit. No strings attached.

More profit for online shops through Google Ads with a system.