Negative Keywords for PMax: How to Use Them Right
Add negative keywords directly to PMax, up to 10,000 per campaign. How to use the feature optimally for Search and Shopping ads.
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Analyze PMax Asset Performance: How to Do It in Google Ads
Here you learn where to find PMax asset evaluation, how to use Asset-Group-level Search Terms, and how to pull hard performance data with the Asset Auditor.
Analyze PMax Campaigns: How to Do It (+ Hidden Reports)
Learn all the ways to evaluate your Performance Max campaigns, including Channel Performance Report, Asset-Group-level Search Terms, and demographic audience reporting.
What is a Catch-All Campaign in Google Ads? (+ Strategies)
Catch-All campaigns in Google Ads explained: strategies, pros and cons, Channel Distribution check, Negative Keywords hygiene, and cross-link to Feed-Only PMax.
Exclude Brand Keywords from PMax Campaigns: How to Do It
Three methods to exclude brand keywords from your Performance Max campaigns: Brand Exclusions at campaign and account level plus negative keywords.
Feed-Only PMax Campaigns: How It Still Works in 2026
Feed-Only Performance Max campaigns still work in 2026. In this post you'll learn everything you need to know.
Optimizing PMax Campaigns: 16 Tips for Maximum Performance
In this article you will learn 16 valuable and detailed tips on how to get the most out of your PMax campaigns. Including the channel performance report and new customer acquisition.
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Performance Max Campaigns: The Complete Guide
Want to learn everything about Performance Max campaigns? This guide gives you the complete overview, including 2026 updates like Channel Performance Report, 50 Search Themes, and 10,000 negative keywords.
Performance Max Learning Phase: Everything You Need to Know
The learning phase is crucial for PMax success. Duration 2-6 weeks depending on budget, concrete reset triggers, and behavioral rules in a compact guide.
How to Structure Asset Groups for PMax Campaigns Properly
Structure PMax asset groups properly: thematic division, asset minimums (15/10/20/5/5), and up to 50 Search Themes per asset group.
PMax Audience Signals: What You Need to Know
Use audience signals in PMax properly: Search Themes (up to 50 per Asset Group), Customer Match as strong first-party signal, demographic depth in reporting.
9 Reasons Why Performance Max Isn't Spending the Budget
9 common reasons why PMax campaigns don't use the daily budget. With Channel Performance Report as diagnostic tool, asset minimums, and learning phase reset thresholds.
PMax But No Impressions? 9 Possible Reasons and Solutions
9 common reasons why PMax campaigns generate no or few impressions. With Channel Performance Report as diagnostic tool and asset material as a factor.
11 Super Helpful PMax Scripts for More Control
11 PMax scripts for more transparency and control over your Google Ads campaigns. Including the new Asset Auditor and context for the native Channel Performance Report.
PMax vs. Search Campaigns? How to Make the Right Choice
PMax or Search campaigns? Learn the most important differences, avoid cannibalization with brand exclusions and 10,000 negative keywords, and find your suitable campaign mix.
PMax vs. Standard Shopping: The 2026 Comparison
PMax or Standard Shopping? Comparison of both campaign types with the 2025/2026 PMax updates (Channel Performance Report, 10,000 Negative Keywords, NCA) and use cases.
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