Helpful tips and guides for profitable e-commerce marketing: Google Ads, Merchant Center, tracking and more. From real accounts and real experience.
Want to learn everything about Performance Max campaigns? This guide gives you the complete overview, including 2026 updates like Channel Performance Report, 50 Search Themes, and 10,000 negative keywords.
The learning phase is crucial for PMax success. Duration 2-6 weeks depending on budget, concrete reset triggers, and behavioral rules in a compact guide.
Phrase Match in 2026: significantly closer to Broad Match than in 2020, but still useful for controlled scaling between Exact and Broad.
Structure PMax asset groups properly: thematic division, asset minimums (15/10/20/5/5), and up to 50 Search Themes per asset group.
Use audience signals in PMax properly: Search Themes (up to 50 per Asset Group), Customer Match as strong first-party signal, demographic depth in reporting.
9 common reasons why PMax campaigns don't use the daily budget. With Channel Performance Report as diagnostic tool, asset minimums, and learning phase reset thresholds.
9 common reasons why PMax campaigns generate no or few impressions. With Channel Performance Report as diagnostic tool and asset material as a factor.
11 PMax scripts for more transparency and control over your Google Ads campaigns. Including the new Asset Auditor and context for the native Channel Performance Report.
PMax or Search campaigns? Learn the most important differences, avoid cannibalization with brand exclusions and 10,000 negative keywords, and find your suitable campaign mix.
Get the Google Ads Reality Check: a short video where I go through your campaigns and show you where budget is slipping away and which 3 to 5 levers to pull next.
Get your Google Ads Reality Check
We use cookies and third-party tools (loaded via Google Tag Manager, e.g. statistics) to understand how the site is used and to improve it. They load only with your consent.Privacy policy
