Google Ads Partner for Online Shops

Turn ad clicks into shop profit.

I'm Thimo, and I've specialized in Google Ads for online shops for eight years. I help your ad budget turn into real profit, because I don't just optimize campaigns, I look at the whole shop behind them.

Free Reality Check More on Google Ads management

Thimo Hofner, Google Ads specialist for online shops

Certified

Sound familiar?

More budget, but profit isn't keeping up?

Great ROAS, thin margin

Your dashboard shows strong numbers, but less is left at the end of the month than the reports promise. Usually the tracking only knows revenue, not your margin.

An agency you never really reach

You pay every month but get cookie-cutter reports and a junior manager who brings the same suggestions every quarter. Ask a pointed question and you don't get a clear answer.

Google decides, you pay

PMax for everything, auto-recommendations applied blindly, brand searches paid for twice. The automation optimizes hard, just not for your profit.

My mission

Google optimizes for Google. I optimize for your shop.

My mission is to turn complexity into clarity. You get decisions you can actually follow instead of opaque automation, and a partner who understands your business rather than just running campaigns.

What I stand for

What I look at, in every account and every article.

Four convictions that guide everything I do for online shops.

Profit over ROAS

I measure success by what's left for you at the end of the month, not by a pretty ROAS in the dashboard. Every decision in the account comes down to one test: does it grow your profit?

Data quality

Google Ads keeps automating more, and that will only accelerate. What stays decisive is what you feed in and how you measure success. Get that foundation right and the automation works toward your profit instead of optimizing perfectly for the wrong thing. That's what I set up cleanly for you.

The bigger picture

Google Ads can't be looked at in isolation. How well it performs depends on a lot that doesn't live in the account. I keep the whole picture in view, so your shop moves forward and not just your report.

AI with judgment

AI is transforming Google Ads right now, and I use it heavily. But as a tool that sharpens my work, not as an autopilot for your budget. So you get the speed of automation without giving up control.

Hi, I'm Thimo.

I've been a Google Ads manager for online shops for over eight years and have managed more than €5M in ad budget. In that time I've generated over €30M in additional revenue for my clients, with a clear focus on real profit rather than just more revenue in the dashboard. What I do: scale online shops profitably, with direct contact to me instead of a junior manager in between.

My specialization

Google Ads Performance Max Feed Optimization Tracking + GA4 Server-Side with Stape Profit-First Bidding Channable Looker Studio

More about me

What my clients say

Trusted by ambitious online shops and businesses

From the guides

Practical know-how for profitable growth

View all posts

Featured Tracking

POAS in Google Ads: Smart Bidding for Profit

POAS makes profit, not revenue, the target of Smart Bidding. Here's the concept and three common ways to set up POAS in your online shop.

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Tracking

How to Set Up Enhanced Conversions in Google Ads with GTM

Enhanced Conversions in Google Ads. A step-by-step setup via Google Tag Manager, plus diagnostics and the em-parameter check.

Performance Max

Feed-Only PMax Campaigns: How It Still Works in 2026

Feed-Only Performance Max campaigns still work in 2026. In this post you'll learn everything you need to know.

Next step

Ready for an honest assessment?

If you already have campaigns running, the Reality Check is the easiest way in. Ten minutes of straight talk about your account, free and with no obligation. If you don't have campaigns yet, or you'd rather just talk, drop me a line.

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Get to know each other

Prefer to talk to me first?

Want to talk to me directly before things get specific? Then let's set up a short intro call: 30 minutes at most, where we talk through what's on your mind and see whether it's a fit. No strings attached.