Analyze PMax Campaigns: How to Do It (+ Hidden Reports)
Learn all the ways to evaluate your Performance Max campaigns, including Channel Performance Report, Asset-Group-level Search Terms, and demographic audience reporting.
Practical knowledge for e-commerce
Valuable tips that actually grow your shop.
Helpful tips and guides for profitable e-commerce marketing: Google Ads, Merchant Center, tracking and more. From real accounts and real experience.
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What are Broad Match Keywords in Google Ads? (2026 Guide)
Broad Match in 2026: bridge to AI Max from September 2026 + default combo with Smart Bidding. Mechanics, use cases, and risks explained.
What is a Catch-All Campaign in Google Ads? (+ Strategies)
Catch-All campaigns in Google Ads explained: strategies, pros and cons, Channel Distribution check, Negative Keywords hygiene, and cross-link to Feed-Only PMax.
Dynamic Remarketing Campaigns in Google Ads: Setup Guide
Set up Dynamic Remarketing in Google Ads correctly: campaign types, audience setup, frequency cap, and troubleshooting for e-commerce.
What are Exact Match Keywords in Google Ads? (2026 Guide)
Exact Match in 2026: no longer purely literal. Use it for brand protection, top performers, and PMax priority. Mechanics + use cases.
Exclude Brand Keywords from PMax Campaigns: How to Do It
Three methods to exclude brand keywords from your Performance Max campaigns: Brand Exclusions at campaign and account level plus negative keywords.
Feed-Only PMax Campaigns: How It Still Works in 2026
Feed-Only Performance Max campaigns still work in 2026. In this post you'll learn everything you need to know.
Match Types in Google Ads: Everything You Need to Know (2026)
What are match types in 2026? AI Max changes the game from September 2026 onwards. Broad Match + Smart Bidding is now the default combo.
How to Group Keywords in Google Ads (2026)? The Step-by-Step Guide
Group your keywords in 2026: step-by-step guide with AI Max connection and Smart Bidding combo. 3-10 keywords per theme.
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