What is a Catch-All Campaign in Google Ads? (+ Strategies)
Catch-All campaigns in Google Ads explained: strategies, pros and cons, Channel Distribution check, Negative Keywords hygiene, and cross-link to Feed-Only PMax.
Practical knowledge for e-commerce
Valuable tips that actually grow your shop.
Helpful tips and guides for profitable e-commerce marketing: Google Ads, Merchant Center, tracking and more. From real accounts and real experience.
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Dynamic Remarketing Campaigns in Google Ads: Setup Guide
Set up Dynamic Remarketing in Google Ads correctly: campaign types, audience setup, frequency cap, and troubleshooting for e-commerce.
What are Exact Match Keywords in Google Ads? (2026 Guide)
Exact Match in 2026: no longer purely literal. Use it for brand protection, top performers, and PMax priority. Mechanics + use cases.
Exclude Brand Keywords from PMax Campaigns: How to Do It
Three methods to exclude brand keywords from your Performance Max campaigns: Brand Exclusions at campaign and account level plus negative keywords.
Feed-Only PMax Campaigns: How It Still Works in 2026
Feed-Only Performance Max campaigns still work in 2026. In this post you'll learn everything you need to know.
Match Types in Google Ads: Everything You Need to Know (2026)
What are match types in 2026? AI Max changes the game from September 2026 onwards. Broad Match + Smart Bidding is now the default combo.
How to Group Keywords in Google Ads (2026)? The Step-by-Step Guide
Group your keywords in 2026: step-by-step guide with AI Max connection and Smart Bidding combo. 3-10 keywords per theme.
How many Keywords per Ad Group in Google Ads? (2026)
The ideal keyword count per ad group in 2026: 3-10 focused keywords. SKAGs are dead. Smart-Bidding combo as the default.
Optimizing PMax Campaigns: 16 Tips for Maximum Performance
In this article you will learn 16 valuable and detailed tips on how to get the most out of your PMax campaigns. Including the channel performance report and new customer acquisition.
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