What are Phrase Match Keywords in Google Ads? (2026 Guide)
Phrase Match in 2026: significantly closer to Broad Match than in 2020, but still useful for controlled scaling between Exact and Broad.
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How to Structure Asset Groups for PMax Campaigns Properly
Structure PMax asset groups properly: thematic division, asset minimums (15/10/20/5/5), and up to 50 Search Themes per asset group.
PMax Audience Signals: What You Need to Know
Use audience signals in PMax properly: Search Themes (up to 50 per Asset Group), Customer Match as strong first-party signal, demographic depth in reporting.
9 Reasons Why Performance Max Isn't Spending the Budget
9 common reasons why PMax campaigns don't use the daily budget. With Channel Performance Report as diagnostic tool, asset minimums, and learning phase reset thresholds.
PMax But No Impressions? 9 Possible Reasons and Solutions
9 common reasons why PMax campaigns generate no or few impressions. With Channel Performance Report as diagnostic tool and asset material as a factor.
11 Super Helpful PMax Scripts for More Control
11 PMax scripts for more transparency and control over your Google Ads campaigns. Including the new Asset Auditor and context for the native Channel Performance Report.
PMax vs. Search Campaigns? How to Make the Right Choice
PMax or Search campaigns? Learn the most important differences, avoid cannibalization with brand exclusions and 10,000 negative keywords, and find your suitable campaign mix.
PMax vs. Standard Shopping: The 2026 Comparison
PMax or Standard Shopping? Comparison of both campaign types with the 2025/2026 PMax updates (Channel Performance Report, 10,000 Negative Keywords, NCA) and use cases.
Remove Redundant Keywords? Here Is How You Should Act
Google wants you to remove redundant keywords? Here you will learn why Google makes this recommendation, what changed in 2023, and how to deal with it.
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